Prior to the start of this project, the beloved Vermont Castings barbecue brand had been laying dormant for over 10 years. We were tasked with creating a new visual identity and the development of a new range barbecue products and accessories. This work was produced while I was a staff designer at Huge Inc.
Project: Vermont Castings
Team: Huge Inc. Toronto
Client: Canadian Tire
Role: Research, concept development, prototyping, mechanical design, rendering, CFM, DFM (BBQs & accessories), production liaison
Team: Huge Inc. Toronto
Client: Canadian Tire
Role: Research, concept development, prototyping, mechanical design, rendering, CFM, DFM (BBQs & accessories), production liaison
![](https://freight.cargo.site/t/original/i/f91033a237f9a94a12e68602a48c261844b8307bb101b3ac1dc2f7938445c308/BBQ_STUDIO_Resized.jpg)
Our design team leveraged the heritage of the brand and the original manufacturing processes as inspiration to build a sustainable product that would provide a superiour cooking experience and stand the test of time. We focused on the durability and longevity of cast iron as a design pillar throughout the development of the brand and product line.
![](https://freight.cargo.site/t/original/i/ad66ecb62a013c5d42386d7ca6f61a274d689243c6427d58e4a6ee2fc02f7735/V1_RD_8939.jpg)
BBQs and accessories created:
3 Gas BBQ styles, 18 cooking accessories
3 Gas BBQ styles, 18 cooking accessories
Number of retail stores at launch:
493 stores Canada-wide
493 stores Canada-wide
![](https://freight.cargo.site/t/original/i/a99aa35d6217c4417dd216872fbf0b8c040115104fc96052fed7c9db915c06e0/BBQ4.jpg)
![](https://freight.cargo.site/t/original/i/e4971d707a9c27f78b8d80448a507b8fcf7602d17739aa623443e56d9a978acb/BBQ2.jpg)
![](https://freight.cargo.site/t/original/i/9be79722899f24b6f1ad582b4b9347e28940b19bced7fbc9af396b1409cc134d/BBQ5.jpg)
![](https://freight.cargo.site/t/original/i/4607afc7557078f8ff472db81d45971cfdec934945ca4986796de28b589c1dd7/BBQ3.jpg)
Our team employed a holistic design process when developing the barbecues and accessories. With the user in mind we developed an entire cooking system to work together seamlessly and to provide a superior cooking experience.
![](https://freight.cargo.site/t/original/i/542663eb58d0ee00cd0fdac3e01b24d63db5b6e0d3e14213fae16ad1817a525f/V1_2019_08_27_huge_bbq_studio27617.jpg)
![](https://freight.cargo.site/t/original/i/5ae76fee17e6df9240b9bdb9f640571727b0fe8b4ff8f582641b9ab441e0ccb6/NORTH-SLIDE-3.jpg)
![](https://freight.cargo.site/t/original/i/950ffbd3d9451f6ef3eb5b3a04ae7d07712d660146efa78dddfcce1785a84563/NORTH-SLIDE-1.jpg)
![](https://freight.cargo.site/t/original/i/165c947c809d96f7df223d39a3861ca0457f7ac3046859f42fe97671ecf7ab39/NORTH-SLIDE-6.jpg)
![](https://freight.cargo.site/t/original/i/489ee6dca2ef7e7f3c60758caac3ba88f040a0c7c6a89be3758c4398415ac40e/NORTH-SLIDE_Smoke.jpg)
![](https://freight.cargo.site/t/original/i/7a8dc5482070063e5832bfddc7a9078bb1cd5b504bc2ba73cacd999234921edd/NORTH-SNOW2.jpg)
Throughout our design process we explored new ways of creating a more social barbecue experience for every day of the year. We used the concept of a hearth to create a warm gathering place for socializing with friends and family.
![](https://freight.cargo.site/t/original/i/aea186511c42dc2cb396e0e9392516a4d7de6d9508d3b026c8d0ae6ef9784f9b/VC_CONCEPT-PRESENTATION-LEGACY-COLLECTION.jpg)
![](https://freight.cargo.site/t/original/i/61bd3a72ac1044ee0a3e70c0c81b728831458ddb971429d8e1adf110eb215d60/VC_CONCEPT-PRESENTATION-VERMONT-COLLECTION.jpg)
Our team iterated extensively on colour, form, material, controls, mechanisms, weight, balance and usable surface area until we arrived at a concise solution that met user and brand requirements.
![](https://freight.cargo.site/t/original/i/13a201f19920f4a2d6bb40a4b479942042d72ec1f8b57e9407b580a3a3228939/Review.jpg)
![](https://freight.cargo.site/t/original/i/6bb5a1c45cc667780d85f7359b7fc0c12b310cf09d8afe562301a47c5266728a/IMG_8369.jpeg)
![](https://freight.cargo.site/t/original/i/a1b7a72a44aa5b19acf370485f753e26047893eac89604bf405330608c8687ee/IMG_0622.jpeg)
![](https://freight.cargo.site/t/original/i/aa9907a6fe615a61ac09d845a293f2ed98c2f17b4f16d8f8087b05e78d19ef9d/Prototype-2.jpeg)
![](https://freight.cargo.site/t/original/i/28fcc495fda5a26b630638fab144d5f7869cce1ea74dd730a8790bcdc7dadbb5/Team.jpg)
Project + Photo Credit: Huge Inc.
© 2024 Borys Chylinski / All Rights Reserved