SKII Wonderland is an immersive AR retail experience in the heart of Tokyo’s Shinjuku district. This work was completed while I was a staff designer at Huge Inc.
Project: SKII Wonderland
Team: Huge Inc. Brooklyn
Client: SKII
Role: Concept development, user flow, spatial layout, 3D modeling, mechanical design, rendering
Team: Huge Inc. Brooklyn
Client: SKII
Role: Concept development, user flow, spatial layout, 3D modeling, mechanical design, rendering
![](https://freight.cargo.site/t/original/i/ec910e2506a362f3ebdd140d8c5ae4fa374618f9cfac8332daeb53fd1a2e3b4d/SKWN-12.jpg)
SKII Wonderland store uses Google’s “AR Core” technology to allow visitors to be fully immersed in the colourful world of artist Karan Singh - who partnered with the brand to release a limited edition bottle design. The goal of our team was to interpret the artist’s bright and dynamic work and transform it into a physical space.
![](https://freight.cargo.site/t/original/i/49dee9c0de34339b7140833c1248f8bc227fbe3a93b8c77d509cc8eb0d9b58ff/SKWN-16.jpg)
![](https://freight.cargo.site/t/original/i/f7472e0409716bf0859fca3caee0458b06ed0a85b57fc204377b7eeea5d45cac/SKWN-6.jpg)
![](https://freight.cargo.site/t/original/i/46687f724a04c8d2e7b32f27121cece407ae5d191f5ced6719007a1c88903513/SKWN-4.jpg)
![](https://freight.cargo.site/t/original/i/b9a3867ec57c83949927a6c4cae074cbb31c1050aa67347ef3a10c1891a6fa2b/SKWN-3.jpg)
![](https://freight.cargo.site/t/original/i/edb6095816bc2b933b9876da5e904ca9414b3c68a2daa6c6313bcd744da99de5/SKWN-2.jpg)
Our team developed a complex physical language using simple shapes to accentuate the colours in the graphic application. A further layer was added with an AR mobile application which is activated by the AR markers dotted throughout the space.
![](https://freight.cargo.site/t/original/i/73570917d1af5447dc9d7405d41e7228f903586d7bebd3c24b67ee973bbac883/SKWN-10.jpg)
![](https://freight.cargo.site/t/original/i/8ff38748356d6a55c9b39e1eeceb5b815977fc3493d4d9bc75689e131475a3ca/SKWN-1.png)
![](https://freight.cargo.site/t/original/i/cc8978e5942f5822d4fa859338eca13220bf036783905be6c2ce85a2ee55da46/SKWN-4.png)
![](https://freight.cargo.site/t/original/i/a1b918ce972f5de57a952d4900cadd77ea35f2543efcede648c99a86c897a2ad/SKWN-2.png)
Throughout the process the physical design team worked closely with the graphic and visual design team to ensure the design language and the artwork complimented each other well.
![](https://freight.cargo.site/t/original/i/c33e4ff1b2a53b4c4e9b57fd41db884573d48e6ede303809536d34dad7812369/SKWN-1.jpg)
![](https://freight.cargo.site/t/original/i/ab3d0c2361ef90c119716cdbb65ee9c467b8499a9410a2e874900016d97653aa/SKWN-8.png)
Project + Photo Credit: Huge Inc.
© 2024 Borys Chylinski / All Rights Reserved